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COUNTRY MUSIC SELLS TRUCKS!

Country music has come a long way. Today, it's one of the most popular radio formats in North America.

29%

COUNTRY MUSIC FANS ARE 29% MORE LIKELY TO PURCHASE A TRUCK*

Almost 75% of all audio time spent in the car is spent listening to AM/FM radio 

SIRIUS XM IS NEXT AT

14%

OWNED MUSIC AT

11%

STREAMING AT

2%

SPEED UP YOUR DIGITAL WITH RADIO

6x's

People are 6 times more likely to go to a brand's website if they hear a radio ad.

78%

Within 24 hours of hearing a radio ad, 78% of people who heard the ad visit the brand's website, Facebook page, or go search for the brand online.

29%

Advertising on radio drives a 29% incremental lift in brand's online search results.

Stats that fit right into your dealer's buying demo

$65,000

44.5

71%

The median household income for a country music show attendee, about 26% more than the average US adult.

The average age of a country music concert attendee.

This percentage of country music fans say that sports is important to them.

We can leverage your creative on all digital mediums

*All statistics used provided by Nielsen US Insights - 10-27-2016

TO GET COUNTRY RADIO INFO FOR YOUR DEALERSHIP'S PMA
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(c) 2019 ESP Media (Edwards Sterling Pierce)