COUNTRY MUSIC SELLS TRUCKS!
Country music has come a long way. Today, it's one of the most popular radio formats in North America.
29%
COUNTRY MUSIC FANS ARE 29% MORE LIKELY TO PURCHASE A TRUCK*
Almost 75% of all audio time spent in the car is spent listening to AM/FM radio
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SIRIUS XM IS NEXT AT
14%
OWNED MUSIC AT
11%
STREAMING AT
2%
SPEED UP YOUR DIGITAL WITH RADIO
6x's
People are 6 times more likely to go to a brand's website if they hear a radio ad.
78%
Within 24 hours of hearing a radio ad, 78% of people who heard the ad visit the brand's website, Facebook page, or go search for the brand online.
29%
Advertising on radio drives a 29% incremental lift in brand's online search results.
Stats that fit right into your dealer's buying demo
$65,000
44.5
71%
The median household income for a country music show attendee, about 26% more than the average US adult.
The average age of a country music concert attendee.
This percentage of country music fans say that sports is important to them.
We can leverage your creative on all digital mediums
*All statistics used provided by Nielsen US Insights - 10-27-2016